Playbooks for building a brand that lasts
Clear, practical guidance on launching, growing and scaling. Written for founders, free for everyone.
Start for freeLearn what the best brands already know
Great commerce is not a mystery. It is a set of habits practiced consistently: clear positioning, strong imagery, thoughtful email and relentless testing.
These guides distill those habits into steps you can follow today, whether or not you use ECOMSE.
Popular guides
The 30-day launch plan
A day-by-day roadmap from idea to first sale.
Product imagery that converts
How to brief, style and sequence photography that sells.
Email flows that print money
The seven flows every brand needs and how to write them.
Being found in the age of AI
A plain-language introduction to SEO, GEO and AEO.
Testing for small brands
How to run meaningful experiments without a data team.
Going international
Currencies, shipping, localization and the order to tackle them.
Checklists you can download
- Pre-launch checklist: 42 items before you go live
- Product page checklist: everything a buyer needs to say yes
- Holiday readiness checklist for peak season
- Brand audit checklist for stores over a year old
- Migration checklist for moving platforms safely
About these guides
Are the guides free?
Yes. Every guide and checklist is free to read and share.
How often are they updated?
Guides are reviewed quarterly and updated whenever best practices change.
Can I request a topic?
Please do. Send ideas to our team through the contact page.
Turn knowledge into a brand
Read the guides, then let your cofounder put every lesson to work for you.